HUIYA × QIODE Trade Accompany OKB Bank Chief Representative on a Field Visit to Shanghai Shanglun Wood Industry | Sourcing Premium China-Japan Furniture Export Resources
On May 12, 2026, under the gentle early-summer sunshine of Shanghai’s Qingpu District, Mr. Gu Xuxiang and Mr. Chu Jianming, General Managers of HUIYA Raised Access Floor, accompanied Mr. Shinichi Okumura, Chief Representative of the Shanghai Office of Ogaki Kyoritsu Bank (OKB / 大垣共立銀行), together with Mr. Kenichi Shimizu, on a dedicated one-day field visit anad in-depth exchange at Shanghai Shanglun Wood Industry Co., Ltd., located at No. 55, Lane 558, Zhangliantang Road, Qingpu District, Shanghai (Liantang Industrial Park).

The core purpose of this visit was to formally respond to a commission from Chief Representative Mr. Okumura, namely to assist him in identifying high-end furniture manufacturers within China that possess stable export capability to Japan and rigorous quality standards, thereby building a reliable supply chain resource pool for the Japanese market.
HUIYA Raised Access Floor and Ogaki Kyoritsu Bank have maintained a long-standing cooperative relationship in the building materials sector for many years, with OKB being a long-term end-user of HUIYA’s raised access floor products. The client’s decision to entrust HUIYA with this “China sourcing” mission reflects a high level of trust in the HUIYA team’s China–Japan business liaison capability and its resource integration competence. To this end, HUIYA specifically engaged its subsidiary Qiode Import & Export Trade Co., Ltd., which specializes in international trade business, to participate throughout the entire process, from enterprise screening and on-site evaluation to subsequent business liaison, under a fully integrated coordinated approach.
It is worth noting that, as a continued follow-up to Mr. Okumura’s commission, HUIYA and Qiode Trade further conducted a dedicated visit on May 25, 2026, to Changzhou Shuang’ai Furniture Co., Ltd., a long-term strategic cooperation partner of Japan’s NITORI, thereby further enriching the reserve pool of Japan-export-oriented furniture enterprises being prepared for our Japanese clients.
I. Forty Years of Dedication, 95% Toward Japan: Why Shanghai Shanglun Wood Industry Made It Into Our “Short List”
Following multiple rounds of preliminary research and comparative evaluation, the HUIYA and Qiode Trade team ultimately locked the inspection target onto Shanghai Shanglun Wood Industry Co., Ltd. for the following four reasons:
✅ 1. 38-Year “Time-Honored” Brand Specializing in Custom Furniture
Since its founding, Shanglun Wood Industry has weathered 38 years of industry evolution, making it one of the most established custom furniture manufacturers in East China. In the furniture manufacturing sector, known for frequent enterprise turnover, the ability to operate steadily for nearly four decades is, in itself, the most compelling proof of quality and credibility.
✅ 2. 95% of Products Exported to Japan – Deeply Familiar With the Japanese Market
Over 95% of the company’s products are exported to Japan, and it has long served top-tier Japanese brands and design institutions. The company has developed an almost instinctive understanding of, and execution capability for, the rigorous demands of the Japanese market in areas such as dimensional tolerance, moisture content control, surface processing, packaging logistics, delivery discipline, and even communication culture. This “Japan-adaptive capability” cannot be acquired in the short term; it is the result of decades of refinement.
✅ 3. Long-Term Strategic Partner of AICA GROUP (Aica Kogyo Co., Ltd., Japan)
In the panel material area during our site visit, we clearly observed premium decorative surface materials bearing the “Wilsonart® / AICA Group” labeling.
🟠 About AICA GROUP (Aica Kogyo Co., Ltd., Japan)
Founded in 1936 and headquartered in Nagoya, Japan, Aica Kogyo Co., Ltd. is a Prime-Market-listed company on the Tokyo Stock Exchange and a global leader in chemical new materials and integrated interior decorative building materials. Its Wilsonart® brand is a flagship name in High-Pressure Laminate (HPL) and integrated interior decoration materials worldwide.
The ability to supply long-term and stably to a rigorously managed Japanese listed group such as AICA GROUP is itself the most stringent possible endorsement of a factory’s quality system, production capacity stability, and commercial credit.
✅ 4. Sound Operations and Healthy Cash Flow
Shanglun Wood Industry maintains a healthy financial structure and stable cash flow, with the proven capability to undertake long-term, large-volume orders, an especially critical quality for Japanese clients who pursue “long-termism.”
II. On-Site Inspection: Understanding a Factory Through Its Details
If data and credentials are the “résumé” of an enterprise, then on-site visits are the only way to truly “see” a factory. Accompanied throughout by the relevant officers of Shanglun Wood Industry, the inspection team systematically toured the company’s multiple core functional zones. Through what we observed firsthand on site, combined with in-depth dialogue with the responsible managers, we have arrived at a more multidimensional understanding of this “low-key yet solid” veteran export enterprise. Integrating the overall impression of this visit, its comprehensive strength can be summarized along the following dimensions:
🔶 1. Raw Material System: Premium, Stable, and Traceable


Judging from the scale of raw material reserves and the management practices observed on site, Shanglun Wood Industry demonstrates the high standards expected of a Japan-export factory in its raw material control. Primary materials consist mainly of European-imported beech and other premium hardwoods, with raw material sources clearly identified, stocks well-replenished, and management properly regulated. End-grain crack prevention, batch numbering, and grade labeling are all executed in strict accordance with export furniture standards. “Material archival + batch traceability” is the very first dividing line that distinguishes this factory from ordinary furniture plants.
🔶 2. Production Equipment and Craftsmanship: Traditional Mastery in Parallel With Modernized Production Lines



The factory’s production equipment configuration presents a dual structure of “automated production lines + precision craftsmanship,” featuring modern processing equipment such as CNC mortising machines, precision profiling equipment, and hydraulic hot presses, while simultaneously retaining a team of experienced senior craftsmen. This combination represents precisely the most ideal production model for high-end custom furniture, machines safeguard precision and efficiency, while craftsmen safeguard quality and soul. Particularly in highly demanding processes such as bent-wood forming and complex structural part processing, Shanglun Wood Industry has reached a level of maturity that is fully oriented toward the Japanese high-end market.
🔶 3. Product Capability: Full-Spectrum Coverage From Standard Components to Complex Bespoke Customisation


From the works-in-process observed on site, Shanglun Wood Industry’s product spectrum spans solid wood furniture, panel-wood hybrid furniture, upholstered furniture, and even large-scale wooden architectural spatial products. The inspection team paid particular attention to several complex, irregular-shape custom projects being processed by the factory, whose process complexity, structural precision, and design fidelity were sufficient to prove that this is a factory possessing “designer-brand-grade” translation capability, capable of truly transforming design drawings into highly finished end products. This is a relatively scarce capability within China’s furniture manufacturing industry.
🔶 4. On-Site Management: Standardised, Tidy, and Rhythmically Clear


The workshop overall presents a level of on-site management comparable to a “Japanese-style factory”, centralised dust extraction, partitioned material management, standardised semi-finished product flow, complete safety signage, compliant chemical storage, and more. These details may appear inconspicuous, yet they are precisely the “fundamentals” that Japanese clients care most about during factory audits. The on-site management level of a factory often speaks more clearly than any promotional material, and on this point, Shanglun Wood Industry can fully withstand scrutiny.
🔶 5. Integrated Delivery: End-to-End Capability From Wood Working to Upholstery


Unlike most furniture factories that focus only on wooden structures or only on soft upholstery, Shanglun Wood Industry possesses fully integrated production capability spanning raw timber processing, mechanical forming, surface finishing, and upholstered final products. This “one-stop delivery” capability holds tremendous appeal for Japanese clients who pursue simplified supply chains and reduced communication overhead, as it allows clients to consolidate the unified delivery of multiple furniture categories within the same factory — drastically reducing the risk of cross-plant coordination.
🔶 6. Compliance and Environmental Protection: Meeting High-Bar Standards for Japan Export

Judging from the standards demonstrated by the factory in finishing operation management, regulated chemical storage, compliant hazardous waste handling, and the safety protection system, Shanglun Wood Industry has established a relatively systematic execution mechanism on the environmental and compliance level, fully meeting and even exceeding the audit requirements of Japanese clients at the ESG and compliance level. This is also the underlying guarantee enabling its long-term, stable service to Japanese listed-group clients.
III. Reading an Industry Through a Single Visit: Three Underlying Logics of China–Japan Manufacturing Cooperation
During the visit, the HUIYA team did not merely observe the surface; rather, it sought to read several industry-level insights from the texture of the factory:
🔷 1. “Long-Termism” Is the True Cornerstone of China–Japan Manufacturing Cooperation.
With 95% of its products exported to Japan, Shanglun Wood Industry’s ability to maintain stable long-term cooperation with Japanese listed groups such as AICA GROUP fundamentally derives not from any single advantage, but from decades of “uncompromising” commitment to quality, delivery, and compliance. This resonates strongly with the developmental path of HUIYA Raised Access Floor, which has cultivated the Japanese market for nearly two decades.
🔷 2. “Customization Capability” Is Emerging as the New Moat for China’s Furniture Exports.
From egg-shaped tea-room structures to bent-wood chair rings, from complex structural cabinetry to upholstered sofas, what Shanglun Wood Industry demonstrates is not mass-produced, homogeneous capacity, but rather the small-batch, multi-category, highly complex customization capability oriented toward designer brands. At a time when China’s furniture exports face cost pressures, this “difficult to replace” capability represents the true direction in which Chinese manufacturing is migrating up the value chain.
🔷 3. “Trust Transmission in China–Japan Business” Generates a Multiplier Effect.
This visit was made possible because of Ogaki Kyoritsu Bank (OKB)’s trust in HUIYA, and HUIYA’s willingness to respond to that trust with professional and prudent attitude. A single high-quality resource match outweighs dozens of cold-start business visits. This will also remain the working methodology that HUIYA and Qiode Trade will continue to uphold in future China–Japan resource matchmaking.
IV. Providing Clients With Reliable Decision-Making References Through Professional Restraint
It is particularly important to clarify that this trip was positioned as an “on-site inspection” rather than a “business negotiation” – that is, under the client’s commission, to conduct first-hand on-site understanding and comprehensive evaluation of candidate factories, thereby providing factual grounds for subsequent resource matching and decision-making. As of the conclusion of the inspection, no substantive discussion of any specific cooperation matter has taken place between the parties, nor has any cooperation intent been reached. All matters remain subject to the client’s subsequent comprehensive judgment and formal instruction.
At the conclusion of the visit, Mr. Shinichi Okumura and Mr. Kenichi Shimizu expressed strong impressions regarding Shanglun Wood Industry’s 38 years of accumulated experience, its 95% Japan-export market focus, its workshop on-site management level, and its custom R&D capability, and indicated they would bring their findings back to Japan for further internal discussion and evaluation. HUIYA Raised Access Floor and Qiode Import & Export Trade Co., Ltd. will continue, under the client’s further instructions, to provide professional, objective, and responsible China–Japan business liaison services.
Regardless of the form any future cooperation may take, the true value of this visit lies in allowing a Chinese factory with deep heritage, a Japanese client with genuine needs, and a credible China–Japan bridging enterprise to be mutually seen through one solidly conducted on-site visit. This, in itself, is the most modest and yet the most precious form of exchange between Chinese and Japanese manufacturing.
📍 Visit Memorandum
- Visit Date: May 12, 2026
- Attending Representatives: Mr. Gu Xuxiang, Mr. Chu Jianming, Mr. Shinichi Okumura, Mr. Kenichi Shimizu
- Visited Company: Shanghai Shanglun Wood Industry Co., Ltd.
- Purpose of Visit: Commissioned by Mr. Okumura, Chief Representative of the Shanghai Office of Ogaki Kyoritsu Bank, a user of HUIYA Raised Access Floor, to identify Chinese furniture manufacturers with the capability to export to Japan
- Coordinating Unit: Changzhou Qiode Import & Export Trade Co., Ltd.
🟠 About HUIYA
Changzhou Huiya Decorative Materials Co., Ltd. has specialized in the R&D, manufacturing, and sale of raised access flooring for more than twenty years. Its products are widely exported to Japan, Korea, Southeast Asia, Europe, and the Americas, making HUIYA one of the major Chinese raised access floor suppliers for the Japanese market. HUIYA operates 8 independent raised floor production lines with an annual production capacity of approximately 1.2 million square meters, and has served 600+ engineering cooperation clients. Its product portfolio includes OA network raised floor, calcium sulfate anti-static raised floor, GRC cement raised floor, aluminum alloy raised floor for cleanrooms, and other series, widely applied in smart offices, data center rooms, financial, commercial, and cleanroom workshop fields.
🟠 About Qiode Import & Export Trade Co., Ltd.
Qiode Import & Export Trade Co., Ltd. is a specialized international trade business platform under Changzhou Huiya Decorative Materials Co., Ltd., dedicated to integrating high-quality Chinese manufacturing resources and providing global clients with product matchmaking, supply chain integration, and cross-border trade services.
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