Recently, Changzhou Huiya Decoration Materials Co., Ltd. (hereinafter referred to as “Huiya”) and the Xiamen headquarters of Prime World Group officially established a long-term strategic partnership. Through this collaboration, Huiya’s two flagship products: the SCL1000 Steel-Cement Composite Raised Access Floor and the CSL1000 Calcium Sulphate Anti-Static Raised Access Floor, will be officially showcased and sold in 120 building material supermarkets operated by Prime World Group across Indonesia. In return, Huiya will leverage its engineering client network in China and the global raised floor industry to reciprocally promote Prime World’s ceramic tile and stone products.

This is a true “two-way collaboration” in every sense – Huiya empowers Prime World by extending its capabilities into high-end engineering flooring systems, while Prime World opens up Indonesia’s multi-million-square-meter building materials market to Huiya through a dual “retail + engineering” channel. With an equal and mutually beneficial posture, both parties are jointly driving the deep market penetration of Chinese building material brands in Southeast Asia.

I. Partner Profile: Prime World Group

Founded in Hong Kong in 2000, Prime World Group is a privately owned multinational enterprise primarily engaged in ceramic tile and stone production, warehousing and logistics, and overseas self-operated sales. As early as 2003, Prime World launched its forward-looking multinational product layout strategy, setting its sights on the vast overseas market.

After more than two decades of steady development and deep market cultivation, Prime World Group has built a sales and warehousing network covering multiple countries, with warehousing and sales companies established in Indonesia, Japan, South Korea, Vietnam, Taiwan (China), and other regions. Backed by a professional sales team, the group achieves annual exports of several hundred million RMB. Its products have been successfully sold to Europe, Australia, Japan, the Philippines, Thailand, South Korea, Taiwan (China), and other key markets, earning broad recognition for product quality and brand reputation in the international market.

Prime World Group’s Core Product Focus:

• 🏢 Ceramic Tile Products: QnQ GRESS, TOUSYOU, SORA TILE, Lovina, Royal Diamond, IBIS, Zealtop, News Tile, etc.
• 🚿 Sanitary Ware Products: Core distributor of JOMOO Sanitary Ware – China’s leading sanitary ware brand
• 🪨 Stone Material Products: Vietnam HD STONE – black basalt, gray basalt, and granite quarry products

Major Global Strategic Divisions:

Division	Core Entity	Business Highlights
Xiamen HQ	Prime World Building Materials / Hill Ray Logistics / Mali Import & Export / Junlin New Materials	Group operations and global dispatch center
Indonesia ⭐	Yuanjiu (Indonesia) Building Materials CMJL	120+ building material supermarkets, 300+ distributors
Vietnam	HD STONE — Leading Stone Production Base	Major stone manufacturing facility
Japan	SORA TILE Co., Ltd.	Shinagawa Station, Sumitomo Realty, Prince Hotel
Taiwan (China)	JHER International	Taipei and Kaohsiung showrooms
South Korea	NEWS TILE	Showrooms and warehouses in Busan, Incheon, and Gimpo

Indonesian Market – The Core Engine of Prime World’s Growth

Within Prime World Group’s global footprint, the Indonesian market stands out as particularly remarkable. Its Indonesian subsidiary – Yuanjiu (Indonesia) Building Materials Co., Ltd. (CMJL, PT Citra Makmur Jaya Lestari), was established in 2014. After more than a decade of rapid growth, the company has set up warehouse distribution centers in Jakarta and Palembang, and operates with 300+ agents and dealers nationwide across Indonesia. It has become a top-tier ceramic tile brand in Indonesia, with annual tile sales exceeding 100 million RMB. In 2024, CMJL successfully became the core distributor of JOMOO Sanitary Ware in Indonesia, establishing 20 JOMOO sales outlets.

Currently, Prime World Group has deployed up to 120 building material supermarkets across Indonesia, forming a powerful, broadly covered, and end-user-penetrating distribution network. This network is precisely the solid foundation upon which the present collaboration is built.

🔗 Official Website: Prime World Group

It is fair to say that Indonesia is one of the hottest destinations for Chinese manufacturing going abroad, and Prime World Group is one of the most influential Chinese-background enterprises in Indonesia’s building materials industry. This is precisely the key reason Huiya chose to engage in deep cooperation with Prime World.

II. Market Opportunity: The Rise of Indonesia’s Building Material Market Activates Demand for Raised Access Floors

In recent years, with the rapid development of Indonesia’s economy, the planning and progress of the new capital Nusantara in Jakarta, and the dense rollout of major projects — including data centers, commercial complexes, office buildings, rail transit hubs, and industrial plants (such as the CATL Indonesia battery plant and the SHIMANO factory), demand in Indonesia’s building materials market for high-end decorative materials and functional flooring systems has shown explosive growth.

Demand for Raised Access Floors Begins to Surge

The construction of these modern spaces has given rise to a rapidly activated need, for Raised Access Floor systems. Whether it is the stringent anti-static and cable management requirements of data centers, or the demand for flexible cabling and floor aesthetics in high-end office spaces, raised access floors have become indispensable infrastructure in modern architecture.

• 🔹 Data Centers / Telecom Server Rooms: Anti-static calcium sulphate raised access floors have become standard
• 🔹 Grade 5A Office Buildings / Financial Institutions: Underfloor air supply + underfloor cabling require all-steel composite raised floors
• 🔹 High-End Commercial Complexes: Raised systems with surface finishes used for outdoor terraces and rooftop gardens
• 🔹 Industrial Cleanrooms: The electronics, semiconductor, and battery industries impose stringent demands on raised flooring systems

It is precisely within Prime World Group’s vast Indonesian building materials sales network that demand for raised access floors has begun to grow rapidly. End customers, engineering contractors, and design firms urgently need reliable, professional, and cost-effective raised floor products to fill this demand gap. Faced with this strong market demand, Changzhou Huiya Decoration Materials Co., Ltd. and Prime World Group’s Xiamen headquarters formally established a long-term strategic partnership after multiple rounds of in-depth communication. Prime World’s channel advantages and Huiya’s product strength thus form a natural complement.

III. Cooperation Products: Huiya’s Two Flagship Series Enter Indonesian Channels

Following extensive technical exchange and market evaluation, Changzhou Huiya and Prime World Group’s Xiamen headquarters officially formed a long-term strategic partnership: Prime World Group will leverage its building material supermarkets and distribution network across Indonesia to sell Huiya’s two core raised access floor product series.

1. SCL1000 Steel-Cement Composite Laminated Raised Access Floor Series

🔹 Huiya SCL 800/3000 Steel-Cement Composite Laminate Raised Access Floor →

✅ Product Advantages:

• Upper and lower steel plates formed by high-strength cold rolling, internally filled with high-density cement foaming material, providing strong load-bearing capacity
• Concentrated load capacity of over 1,000 kg, suitable for mid-to-high-end office and commercial venues
• Class A fire resistance rating, environmentally compliant, with a long service life
• Flexible compatibility with various surface finishes including ceramic tiles, stone, HPL laminates, and PVC sheet flooring

Primary Application Scenarios: Intelligent office buildings, control rooms, command centers, conference rooms, banks, and government office spaces.

The SCL series adopts a steel-cement composite laminated structure, achieving lightweight design while delivering exceptional load-bearing strength and structural rigidity. Its outstanding compressive, impact, and fatigue resistance makes it particularly suitable for Indonesia’s rapidly growing commercial office buildings, industrial plants, and high-load scenarios. At the same time, its dense, flat substrate and stable dimensional performance can perfectly support various surface finishes such as ceramic tiles and floor coverings, creating potential synergy with Prime World Group’s own ceramic tile products.

2. CSL1000 High-Density Calcium Sulphate Anti-Static Raised Access Floor Series

🔹 Huiya CSL 1000/1500 High-Density Calcium Sulphate Raised Access Floor →

✅ Product Advantages:

• High-density calcium sulphate substrate with solid, cavity-free structure delivering excellent load-bearing performance
• Excellent anti-static properties with stable system resistance, complying with international anti-static standards
• Outstanding fire-resistant, moisture-proof, and sound-insulating properties; eco-friendly with no radioactivity
• High dimensional stability and flatness, no deformation over long-term use

Primary Application Scenarios: Data centers, server rooms, cleanrooms, telecommunications centers, medical imaging centers, semiconductor plants, and other spaces with stringent anti-static and load-bearing requirements.

The CSL series uses high-density calcium sulphate as its substrate, offering excellent anti-static performance, fire resistance rating (Class A non-combustible), eco-friendly properties, and dimensional stability. It is the ideal choice for data centers, server rooms, control rooms, precision electronic plants, and other scenarios with stringent static control requirements. As Indonesia’s digital infrastructure and high-end manufacturing expand, this product perfectly matches the market’s urgent demand for professional-grade anti-static flooring solutions.

IV. Cooperation Model: Channel Empowerment × Mutual Win-Win

The deeper value of this partnership goes far beyond individual product orders, it represents strategic resonance and mutual empowerment between two enterprises along their respective development paths.

🔒 The combination of both parties thus constitutes a clear and stable synergistic loop:

• Huiya contributes the mature technology, stable quality, and large-scale delivery capabilities of Chinese manufacturing in the raised access floor system field
• Prime World contributes its long-cultivated channel network in Southeast Asia, particularly Indonesia — along with its brand reputation and localized service capabilities

This complementarity of “Product × Channel,” “Manufacturing × Distribution,” and “China × Southeast Asia” represents the core logic of contemporary global competition in the building materials industry: true competitiveness comes from open, collaborative ecosystem-building rather than isolated single-point breakthroughs.

V. Cooperation Outlook: Indonesia as a Pivot, Radiating to the Broader Southeast Asian Market

Indonesia is the largest economy in Southeast Asia and one of the core overseas markets for Chinese building materials under the RCEP framework. This strategic partnership between Huiya and Prime World Group is not only a channel-level product cooperation, but also an important synergy in global expansion between two Chinese private enterprises with deep roots in the building materials industry. Riding on this strategic collaboration, Huiya’s SCL1000 and CSL1000 series products are officially entering the Indonesian market through Prime World Group’s channel network. Going forward, both parties will continue to deepen cooperation along the following directions:

• ✅ Joint Product Development: Co-develop raised access floor products tailored to tropical climates and island environments, based on actual demand in the Indonesian market
• ✅ Engineering Synergy: Joint bidding and service for major Indonesian public construction, data center, and industrial plant projects
• ✅ Co-Branding: Establishing Huiya raised access floor exclusive display zones in Indonesian building material supermarkets to enhance brand visibility
• ✅ Market Extension: Using Indonesia as a pivot to gradually extend into Vietnam, Thailand, the Philippines, Malaysia, and other Southeast Asian countries

VI. Good Products Need Good Channels; Good Channels Need Good Products

This strategic cooperation between Huiya and Prime World Group is a deep synergy between Chinese raised access floor products going global and a Chinese multinational building material channel network. Huiya, as a professional manufacturer with nearly thirty years of dedication in the raised access floor industry, will join hands with Prime World Group — a multinational building material giant that has been pursuing global expansion since 2003 and operates 120 building material supermarkets in Indonesia — to write a new chapter of “Made in China × Global Channels” together in Indonesia, the most promising building materials market in Southeast Asia.

Excellent products need to meet the right channels, and powerful networks also need to carry quality products. Only through synergistic advancement can vaster blue oceans be opened up. In the future, both parties will continue to deepen cooperation across more market scenarios, making Huiya raised access floor systems a trusted Chinese brand in the construction and engineering sectors of Indonesia and Southeast Asia as a whole.

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📌 About Huiya | Changzhou Huiya Decoration Materials Co., Ltd. has focused on the R&D, manufacturing, and global supply of Raised Access Floors for nearly thirty years. Its main products span all-steel cement composite (SCL series), calcium sulphate (CSL series), cement fiber (GRC series), aluminum alloy (AL series), and other raised access floor categories — serving data centers, office buildings, rail transit, airports, and cleanroom projects in numerous countries worldwide.
🔗 Learn more about our products: https://www.huiyainc.com/products