on September 11, 2026, Mr. Gu, General Manager of Changzhou HUIYA Decoration Materials Co., Ltd. (hereinafter referred to as “HUIYA”), traveled to NetEase Hangzhou Building Phase III to attend a professional exchange session themed “Exploration of International Trade Marketing and Client Retention Techniques.” The session was organized by the NetEase International Trade Department, with HUIYA and several long term industrial partners participating together. The discussion focused on the practical application of foreign trade platform technical features, methods for maintaining international clients, and hands on experience in the sales conversion process, with particular emphasis on the overseas conversion pathways for raised access floors and outdoor pedestal products.

1. Meeting Overview

• 🔹 Venue: NetEase Hangzhou Building Phase III
• 🔹 Time: September 11, 2026, 14:00 to 16:00
• 🔹 Theme: Exploration of International Trade Marketing and Client Retention Techniques
• 🔹 NetEase Participant: Ms. Ye Peimeng, NetEase International Trade Department
• 🔹 Corporate Participants:
  • ✅ Changzhou HUIYA Decoration Materials Co., Ltd.: Mr. Gu Xuxiang
  • ✅ Changzhou Fawei Packaging Co., Ltd.: Mr. Fu Weiwei, Ms. Fu Jingjing
  • ✅ Hangzhou Trumshi New Materials Co., Ltd.: Ms. Jiang Xixi, Ms. Shen Limei

The “Starlight Salon” within NetEase Hangzhou Building serves as one of the key venues for external communication and business engagement. The meeting was held in a multi function conference room, where all participants followed the agenda displayed on the meeting screen and proceeded through structured sharing and discussion.

2. From “Single Point Export” to “Systematic Overseas Expansion”

In recent years, as data centers, biopharmaceutical facilities, cleanrooms, and modular buildings continue to expand globally, Chinese raised access floors and their supporting substructure systems have attracted growing attention in international markets. As an enterprise deeply engaged in raised access floor R&D, design, and manufacturing for many years, HUIYA has accumulated substantial customized delivery experience across multiple overseas projects.

Prior to this Hangzhou exchange, HUIYA had already built a solid foundation in international business:

• 🔹 Japan Market: HUIYA has long supplied raised access floors to Ogaki Kyoritsu Bank (OKB) of Japan. Entrusted by the Chief Representative of the OKB Shanghai Office, HUIYA has also been assisting the bank in identifying qualified furniture manufacturers in China with stable export capacity to Japan. In addition, HUIYA completed a product integration exchange with Sangetsu Corporation in Tokyo, discussing integration solutions between raised access floor systems and premium carpet tiles.
• 🔹 Korea Market: The DOOHA team from Korea previously visited HUIYA to conduct in depth discussions on cooperation regarding CNT (carbon nanotube) conductive antistatic sheets.
• 🔹 Southeast Asia Market: HUIYA has established a long term strategic partnership with Prime World Group headquartered in Xiamen. HUIYA’s flagship products, the SCL1000 all steel raised access floor and CSL1000 calcium sulphate antistatic floor, have officially entered the retail channel of 120 building materials supermarkets operated by Prime World Group across Indonesia, forming a dual channel of “retail plus engineering.”
• 🔹 Global Export Hub: HUIYA’s subsidiary Qiaode Import & Export Trading Co., Ltd. has officially launched operations, serving as HUIYA’s dedicated export platform for global markets.
• 🔹 International Exhibition: In May 2026, HUIYA presented its “BEISIDE” brand at DOMOTEX asia/CHINAFLOOR 2026 in Shanghai, engaging directly with 18,302 overseas buyers from 146 countries.

The above practices have laid a solid foundation for HUIYA’s overseas business. However, the process from “receiving an inquiry” to “closing a deal” involves multiple stages including foreign trade platform operation, content marketing, client communication, sample and technical document exchange, quotation and contract negotiation, logistics, and after sales support. A weakness in any single stage directly impacts the final conversion efficiency. Based on this reality, HUIYA specifically traveled to Hangzhou to engage in face to face communication with the NetEase International Trade team, aiming to further improve its international business system through experience sharing with a professional foreign trade operation team.

3. Deep Integration Between Platform Technical Features and Sales Conversion

The core objective of this meeting was to conduct in depth discussions on the interface between foreign trade platform technical functions and hands on sales execution, covering the entire international trade process. The main topics included:

4. Focusing on International Trade Deployment of Raised Access Floors and Outdoor Pedestals

As one of the key focus areas of this exchange, HUIYA conducted an in depth discussion on the international trade deployment of two product lines: raised access floors and outdoor pedestals.

🔵 Raised Access Floor Product Line – HUIYA has developed a complete product system covering both standard products and fully customized solutions, including customized heavy duty understructure support systems for data centers and industrial facilities, 1.5 ton point load perforated steel panels, 5.0 ton point load perforated steel panels, and customized raised access floor systems for marine robotics laboratories, biopharmaceutical production facilities, modular exhibition booths, and prefabricated apartments.

🔵 Outdoor Pedestal Product Line – Focused on applications such as rooftop terraces, landscape platforms, and outdoor equipment platforms, HUIYA leverages its strategic partnership with Hangzhou Trumshi to offer pedestal products with various height adjustment ranges and load bearing grades, with detailed adjustments available based on construction habits and standards in the client’s country or region.

➡Around these two product lines, the meeting further explored efficient solutions to the following foreign trade challenges:

• ❓ How to build clearer product categorization and scenario based display logic on foreign trade platforms;
• ❓ How to design corresponding solution pages and technical document packages for different overseas market project types;
• ❓ How to establish client trust at the inquiry stage through professional Q&A;
• ❓ How to effectively combine samples, drawings, test reports, and other technical documents with sales scripts, shortening the cycle from inquiry to order.

5. Cross Enterprise Collaboration: Building a “Manufacturing + Packaging + Materials” Joint Overseas Expansion Path

This exchange was not only a one way learning session with the NetEase International Trade team but also a horizontal exchange with industrial partners Changzhou Fawei Packaging and Hangzhou Trumshi. The three enterprises each hold expertise in decorative materials, packaging materials, and new construction materials, sharing common challenges in overseas expansion while offering strong complementary synergies:

• ✅ HUIYA × Fawei Packaging: In depth discussion on raised access floor export container loading, panel packaging, corner protection, and moisture proofing solutions, exploring opportunities to optimize export costs and damage rates.
• ✅ HUIYA × Trumshi New Materials: Continuing the previous strategic cooperation on indoor raised access systems and landscape raised platforms, both parties reached further consensus on joint promotion of outdoor pedestals in overseas projects.

This multi party collaboration in “manufacturing plus packaging plus materials” provides a new combined approach for Chinese building material brands to deeply penetrate markets in Japan, Korea, Southeast Asia, and beyond. Cross enterprise, cross category exchanges offer new perspectives for all parties in overseas market promotion.

6. HUIYA Advancing International Business for Raised Access Floors

This meeting provided clear direction for HUIYA’s next phase of international business development. Following the meeting, HUIYA will advance work in the following areas:

• ✅ Systematically restructure and optimize product architecture and content systems on existing foreign trade platform accounts;
• ✅ Produce multilingual technical document packages and solution pages tailored to different application scenarios for both raised access floor and outdoor pedestal product lines;
• ✅ Establish more standardized inquiry response processes and overseas client archive management mechanisms;
• ✅ Maintain long term communication with the NetEase International Trade team, continuously validating and adjusting marketing strategies through actual operations;
• ✅ Maintain regular exchanges with Fawei Packaging, Trumshi New Materials, and other industrial partners, exploring joint overseas expansion opportunities in packaging, logistics, and material collaboration;
• ✅ Leverage subsidiary Qiaode Import & Export Trading Co., Ltd. to further integrate HUIYA’s existing client resources in Japan, Korea, Indonesia, and other markets, and extend to additional overseas markets.

From product R&D, industrial design, and mold and process coordination, to international testing standard alignment (CISCA 2007 / EN 12825 / ASTM E84), foreign trade marketing, client retention, and international market implementation, HUIYA is building a complete capability chain covering “R&D → Design → Manufacturing → Testing → Export → Service.” This visit to NetEase Hangzhou Building represents another pragmatic step forward in HUIYA’s systematic construction of international business.

Looking ahead, HUIYA will continue to build on its core competency in raised access floor comprehensive solutions, extending design and development capabilities to heavy duty support structures, perforated steel panels, PVC TRIM edging, edge banding strips, snap fasteners, pedestal systems, outdoor pedestals, and the full range of related products, providing global clients with differentiated services ranging from standard products to deeply customized solutions through more professional foreign trade operations and client retention systems.

To learn more about HUIYA’s raised access floor and outdoor pedestal product system, please visit: 🔗 https://www.huiyainc.com

Changzhou HUIYA Decoration Materials Co., Ltd. | International Business Division